APL – 10 years of age is a stepping stone for PT Aroma Prima Livindo (APL) to move to the next level in producing a variety of high quality product innovations for the wider community.

APL, which is engaged in cosmetics, perfume & toiletries manufactures, also took advantage of this moment by cooperating with Warner Bros to launch various perfume and pomade products aimed at millenials. There are 3 legendary superhero characters taken from DC comics namely Batman, Superman and Wonder Woman.

Not without reason APL chose 3 DC Comics legendary characters in their latest products.

Press Conference

As we know, Batman is the number one legendary male hero character and this launching moment also coincides with the 80th anniversary of Batman. As for the selection of the Wonder woman character, the time is just right before the launch of the upcoming Wonder woman in 2020, and finally Superman because this hero figure is known as the man of steel who will support this corporate” said Hery Chen as CEO of PT. Aroma Prima Livindo in a press conference held at Ritz Carlton, South Jakarta, Tuesday, December 10, 2019.

Almost all products released by APL are products with the quality of Eau De Parfum, which in the level of the perfume category, Eau De Parfum is the best quality compared to its competitors, with longer durability and with a higher fragrance concentrate, but APL is able to provide prices the best that can be reached by its users.

Throughout its journey, PT Aroma Prima Livindo has distributed its products nationally both through traditional trade networks and modern market networks. As for the international market, PT Aroma Prima Livindo has distributed its products to Malaysia, Singapore, the Philippines, Taiwan, Fiji, Sri Lanka, Hong Kong, Madagascar, Nigeria and several Middle Eastern countries.


The 10th anniversary of APL was even more lively with a special performance from one of Diva Indonesia, Krisdayanti. The warm and intense atmosphere was seen in the Gala Dinner event held at The Ritz Carlton Hotel Ballroom, South Jakarta.